On May 14, 1948, the independence of the new State of Israel was proclaimed at the sitting of the People's Council convened by David Ben-Gurion in the house of Meir Dizengoff, Tel Aviv's first mayor, on Rothschild Boulevard
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We find ourselves in the cradle of the modern Israel

Of course, this ancient land has been inhabited since the Old Stone Age. So we could be totally immersed in its vast history and archeology. However, to gain an insight into the processes taking place in modern Israel, to understand its inhabitants, as well as to conclude on how to conduct business in this country and what prospects it might have, it is enough to start with 1948.

It goes without saying that we are also going to draw parallels with more distant events. However, our main focus for today is the contemporary history of both the country and the city.

What awaits you today?
What is our ethnographic research about?

The objective of this research is to provide you with an opportunity to form your own opinion about Tel Aviv by studying its key locations that are a combination of conditions which make Israel one of the centers of power both in the Middle East and the whole world.

To put it simply, we aim to become immersed in the city environment to experience what kind of city Tel Aviv is, what it is all about and who inhabits it. Later, having reflected on our experience, we will draw a conclusion about how to run business here, what can be used as your resources and what you might want to be particularly careful about.

The image of the city and its inhabitants

You may have heard the expression “Istanbul, the City of Contrasts”. In short, Tel Aviv is also full of contrasts, which makes it even more engaging to learn more about them. You may fall in love with some of the city’s peculiarities but be put off by some others. Nevertheless, it will be a true experience for you personally, your team and your group. By using this experience you can filter out external ideas and suggestions related to business, its creation and further cooperation with Israeli companies and entrepreneurs.

Of course, even if you are deeply involved in the process, one single day is not enough to get the full picture of all the subtle nuances of its business and cultural environment. We do understand it that Tel Aviv is far from being the whole of Israel. However, it is possible and necessary to get an idea of its core principles.

We believe that for you the sky is the limit. Say “Shalom, Israel”, go ahead and explore!